Goodbye, Plastic Sleeves

Mirth Sparkling Water has a stripped down, simple mission for complex times in beverage. We want to drink something fun that doesn’t taste fake or contain a bunch of inert substances with alleged health benefits.

Mirth has an updated look, and here’s a peek:

The can now says SELTZER WITH STYLE where it used to read SPARKLING WATER. What’s the difference between sparkling water and seltzer? You decide. In fact, if you know a definitive typology of soda, soda water, club soda, sparkling water, seltzer, and pop, please share it.

As far as we’re concerned, there’s natural spring water and then there’s everything else, and Mirth Seltzer better reflects what’s inside our cans.

Less Wasteful Packaging

Thanks to a new production partner named Juno, Mirth no longer uses a plastic sleeve that’s heat shrunk on the aluminum can.

This is how it used to be produced: A thin plastic label called a sleeve was printed and then wrapped around a filled can and heated. These labels look great but they're obviously wasteful.

  

Now, instead of plastic labels, a digital printing method saves packaging and ensures Mirth Seltzer is 100% recyclable. Be advised, you might notice some faint lines on the can as we work to improve the process.