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Pour some sugar on it

Sugar substitutes have become increasingly popular in recent years as more and more people are looking for ways to reduce their sugar intake. These alternatives, also known as non-nutritive sweeteners, offer a sweet taste without the added calories and negative health effects associated with sugar. However, there is a lot of conflicting information and debate surrounding the use of sugar substitutes, making it difficult for consumers to know what to believe. In this blog post, we will explore some of the most popular sugar substitutes and the potential benefits and drawbacks of each. One of the most well-known sugar substitutes is aspartame. This artificial sweetener is around 200 times sweeter than sugar and is commonly used in diet and low-calorie...

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Add Mirth to Your Dry January

If you're participating in Dry January, or simply looking to cut back on your alcohol consumption, naturally flavored sparkling water can be a great alternative to sugary sodas and cocktails. Here are a few reasons why drinking naturally flavored sparkling water can be good for your health and wellness: It's hydrating: Sparkling water is a great way to stay hydrated, especially during the winter months when it can be harder to drink plain water. The added carbonation can also help to alleviate bloating and other digestive issues. It's low in calories: Naturally flavored sparkling water is a much lower calorie option compared to soda and other sugary drinks. This can be especially helpful if you're trying to watch your weight...

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Sweet Musings on Moderation

(Reposting from our favorite CPG site CPGD.XYZ) “May we transform our unskillful states of mind, and learn to eat in moderation.” - Thich Nhat Hanh “People have made a virtue of moderation in order to limit the ambition of great men, and to console mediocre people for their limited fortune, and their limited merit.” - La Rochefoucauld, Maxim 308 -- There are two fundamental views on moderation - either it’s the only way forward, or it doesn’t work at all. It doesn’t quite matter what the context is: exercise, consumption of food or alcohol or drugs, work, sex, politics or play, you can easily find cautionary voices warning of the perils of excess. With equal frequency and potency, but perhaps...

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Goodbye, Plastic Sleeves

Mirth Sparkling Water has a stripped down, simple mission for complex times in beverage. We want to drink something fun that doesn’t taste fake or contain a bunch of inert substances with alleged health benefits. Mirth has an updated look, and here’s a peek: The can now says SELTZER WITH STYLE where it used to read SPARKLING WATER. What’s the difference between sparkling water and seltzer? You decide. In fact, if you know a definitive typology of soda, soda water, club soda, sparkling water, seltzer, and pop, please share it. As far as we’re concerned, there’s natural spring water and then there’s everything else, and Mirth Seltzer better reflects what’s inside our cans. Less Wasteful Packaging Thanks to a new production partner named Juno, Mirth no...

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