About Mirth

Mirth is more than a beverage—it’s a mission in a can.

Born from the team at A-Frame Venture Studio, Mirth is a purpose-driven, family-friendly brand designed to support emotional well-being through hydration, connection, and care. Crafted with 100% organic fruit juice and infused with electrolytes, ocean minerals, and vitamins from our partner Buoy, Mirth offers more than refreshment—it offers a moment to feel.

We’re on the path to B Corp certification, and every part of Mirth—from ingredients to impact—is made with intention. Our drinks are housed in 100% recyclable cans, made in the USA with a local supply chain to reduce environmental impact, and always non-GMO. No added sugar. No “natural flavors.” Just real ingredients you can trust.

At Mirth, we believe hydration should support how you live and how you feel. That includes honoring the full spectrum of emotions—joy, curiosity, pride, tenderness, even the quiet or shadowy ones. We think emotional well-being is a universal need, and that real health includes how we show up in our bodies, relationships, and communities.

Whether you’re climbing mountains or swinging in a hammock, chasing kids or chasing a new beginning, Mirth is here to support you.

This isn’t just a new kind of sparkling juice. It’s a new way of thinking about what we drink—and how it makes us feel.

Welcome to Mirth.