If you grew up drinking Hi-C, Kool-Aid, or Capri Sun, you remember the bright colors and bold flavors. Those drinks were playful—but they weren’t functional. Mirth brings the fun forward while also delivering real benefits your body can feel.

We noticed early on that kids love Mirth for the characters and taste—but adults are just as drawn to it. Whether it’s about hydration, clean ingredients, or emotional connection, Mirth fits into daily routines across generations.

When we set out to create Mirth, we wanted to craft something truly refreshing—not just in taste, but in transparency. That’s why we use real organic fruit juice instead of the vague and often misleading term "natural flavors."

Water Alone Isn’t Enough We’ve all heard that drinking plenty of water is key to staying hydrated. But here’s the catch: water alone doesn’t always do the trick. When you drink plain water, especially in large amounts, your body can actually flush out essential minerals and electrolytes. This can leave you feeling just as sluggish as before, even if you’ve been guzzling water all day. Hydration isn’t just about water intake—it’s...

At Mirth, we believe emotional well-being should be at the heart of how businesses operate. In this post, we share how we’re using a Theory of Change to guide our impact, the sustainability tools we’ve adopted, and our path toward B Corp Certification—all while staying true to our mission: to create joy, connection, and hydration that actually makes a difference.

At Mirth, our mission goes far beyond hydration. This post breaks down our Theory of Change—a roadmap guiding how we aim to improve emotional well-being through outdoor activity, mindful nourishment, and tools for self-expression. Learn how we turn this mission into action and keep our impact aligned with every sip.