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The story of Mirth represents a hopeful path for what we see as not only some distant future, but the current state of business. Traditional views have dictated that businesses make money, nonprofits do good in the world. We know there is a different path. One where a business can make a profit while also being a positive force for change and improving peoples’ lives, the best of both worlds. But it isn’t easy. If it were, everybody would be doing it. We’re up for the challenge, baking in sustainability, empathy and humanity to this business from the ground up. First we went through an extensive process of creating a Theory of Change (ToC). A concept that originated in the...

At Mirth, our mission is to improve the emotional well-being of people and communities. Guided by our Theory of Change, we promote outdoor activities, mindful nourishment, and self-expression to foster connection, resilience, and emotional health. Through our hydrating sparkling juice and "little feels" characters, we’re helping people embrace the full spectrum of emotions and live healthier, more connected lives. Join us on the journey to feel all the feels and spread a little more Mirth.