If you grew up drinking Hi-C, Kool-Aid, or Capri Sun, you remember the bright colors and bold flavors. Those drinks were playful—but they weren’t functional. Mirth brings the fun forward while also delivering real benefits your body can feel.

We noticed early on that kids love Mirth for the characters and taste—but adults are just as drawn to it. Whether it’s about hydration, clean ingredients, or emotional connection, Mirth fits into daily routines across generations.

At Mirth, our mission goes far beyond hydration. This post breaks down our Theory of Change—a roadmap guiding how we aim to improve emotional well-being through outdoor activity, mindful nourishment, and tools for self-expression. Learn how we turn this mission into action and keep our impact aligned with every sip.