Mirths Theory of Change
Our Theory of Change: How Mirth is Improving Emotional Well-Being
At Mirth, we believe that the emotional well-being of people and communities is essential to a healthy, connected world. Our Theory of Change guides everything we do, ensuring that our products, actions, and voice align with our mission.
Mirth’s Theory of Change:
If Mirth promotes outdoor activities, encourages mindful nourishment, and equips people with essential tools for self-expression, meaningful connections, and healthy living habits, then we’ll strengthen the emotional health, well-being, connectedness, and resilience of our friends, families, and essential communities.
Our sparkling juice—made with water, electrolytes, vitamins, minerals, and 100% organic fruit juice—is just one way we support that mission. But Mirth is about more than just hydration. It's about creating a world where emotional well-being is prioritized, connections are strengthened, and everyone feels empowered to "feel all the little feels."
Why a Theory of Change Matters
Starting with a Theory of Change is crucial because it helps us articulate how we plan to create the impact we seek. For us, it's not enough to simply offer a product; we want every action we take, from the ingredients we use to the way we interact with our community, to contribute to positive emotional health outcomes.
A Theory of Change gives us a clear pathway to follow, making sure every decision we make is aligned with our broader goals. It allows us to:
- Clarify Our Impact: We don’t just make sparkling juice; we aim to foster emotional resilience, build connections, and promote healthy living habits.
- Align Our Team: Whether it's product development, marketing, or community engagement, everyone at Mirth knows how their work contributes to our mission.
- Guide Our Strategy: Our Theory of Change informs our decisions, helping us stay focused on actions that drive real impact.
- Stay Accountable: By tracking progress against our ToC, we can measure our success and make adjustments where necessary.
How to Create a Theory of Change
Creating a Theory of Change starts with a clear understanding of the long-term impact you want to achieve. For Mirth, our goal is to improve emotional well-being, but it goes deeper than that. Here’s how we built our Theory of Change:
1. Defining Our Long-Term Impact
Our ultimate aim is to improve the emotional health and well-being of individuals and communities. We want to create a world where people feel emotionally supported, connected, and resilient. This long-term vision drives everything we do.
2. Identifying Key Outcomes
To achieve this, we identified several key outcomes that must happen first. For Mirth, these are:
- Promoting Outdoor Activities: Nature has a profound impact on emotional well-being. We encourage people to get outside and reconnect with the world around them.
- Encouraging Mindful Nourishment: What we consume affects how we feel. By offering hydrating, nourishing products, we support both physical and emotional health.
- Equipping People with Tools for Self-Expression: Through our "little feels" fruit characters, we aim to help people better understand and express their emotions, which is essential for emotional resilience.
3. Designing Our Interventions
From there, we built our strategy around concrete actions that would lead to these outcomes. Some of the ways we implement our Theory of Change include:
- Creating sparkling juice that supports hydration and well-being.
- Building a community around the importance of emotional expression through our "little feels" characters.
- Encouraging outdoor adventures and self-reflection, aligning with our message of emotional health and connection.
4. Measuring Our Impact
A Theory of Change isn’t just about planning; it’s about taking action and measuring results. We utilize the Green Master Program for early impact measurement and the BCorp assessment to ensure that both our social and environmental impact align with our mission.
Connecting Back to Our Theory of Change
Everything we do at Mirth circles back to our Theory of Change. We aren’t just here to make sparkling juice; we’re here to help people feel more connected, both to themselves and to their communities. Whether it’s through promoting healthy habits, fostering self-expression, or simply bringing joy, we believe that every small action can contribute to greater emotional well-being.
Mirth exists to improve the emotional well-being of people and communities. We do that by creating hydrating products, encouraging people to express their emotions, and promoting healthier, more mindful lifestyles.
By grounding ourselves in our Theory of Change, we ensure that we stay true to our mission while making an impact that lasts.
ToC at the Heart of Mirth
At Mirth, our Theory of Change is at the heart of everything we do. It’s how we align our products, impact, and voice with our mission of improving emotional well-being. Through mindful nourishment, outdoor activities, and tools for self-expression, we’re not just creating a product—we’re building a world where people are more connected, resilient, and emotionally healthy.
We invite you to join us in this journey. Whether it’s through sipping a can of Mirth or sharing your "little feels," we’re all about helping people feel a little more joy, a little more connection, and a lot more Mirth.
