At Mirth, we believe emotional well-being should be at the heart of how businesses operate. In this post, we share how we’re using a Theory of Change to guide our impact, the sustainability tools we’ve adopted, and our path toward B Corp Certification—all while staying true to our mission: to create joy, connection, and hydration that actually makes a difference.

At Mirth, our mission goes far beyond hydration. This post breaks down our Theory of Change—a roadmap guiding how we aim to improve emotional well-being through outdoor activity, mindful nourishment, and tools for self-expression. Learn how we turn this mission into action and keep our impact aligned with every sip.