Mirthful Words — seltzer RSS

Goodbye, Plastic Sleeves

Mirth Sparkling Water has a stripped down, simple mission for complex times in beverage. We want to drink something fun that doesn’t taste fake or contain a bunch of inert substances with alleged health benefits. Mirth has an updated look, and here’s a peek: The can now says SELTZER WITH STYLE where it used to read SPARKLING WATER. What’s the difference between sparkling water and seltzer? You decide. In fact, if you know a definitive typology of soda, soda water, club soda, sparkling water, seltzer, and pop, please share it. As far as we’re concerned, there’s natural spring water and then there’s everything else, and Mirth Seltzer better reflects what’s inside our cans. Less Wasteful Packaging Thanks to a new production partner named Juno, Mirth no...

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